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Lufthansa’s new Italian-styled airline, Lufthansa Italia, took to the skies for the first time in February 2009. 
 
The airline offers passengers a choice of Italian and European destinations from Milan-Malpensa Airport. The planes, type Airbus A319, are configured to seat 138 passengers in Business and Economy Class. Special Italian-style in-flight services developed for Lufthansa Italia and appropriately labelled “Sentirsi a casa“ put passengers from Milan and the Lombardy region at ease and help them feel at home. 
 
Lufthansa Italia offers a variety of customized and unusual advertising media in order to reach this target group during the entire travel process. Use the strong Lufthansa brand to effectively communicate your advertising message.